Buzz Monitoring

Have you ever thought that some one seems to know an awful lot about your company? Wondered why some are following your footsteps? And wondered how you could get back that competitive edge?

‘Buzz Monitoring’ could be the answer. It is a fairly new development but at the moment it is highly topical prospect. It basically consists of companies who make it their aim to find out everything within a certain sector, be it retail, financial, media or telecommunications.

These companies look at customer’s attitude towards your product, delve into what your competitors are doing and analyse your websites presence on the internet. As well as this it can tell you how much a certain search term has been used over the past days, weeks, months and years- which is useful if this search term is the name of your company. They analyse what’s been said throughout the internet by looking at social networks, videos, online communities, micro-blogging sites such as Twitter, ordinary blogs and discussion boards. What’s more, it goes beyond written information; ‘Buzz Monitoring’ can also monitor logos and images.

Further more, it can be used to seek out fraudsters, people who use the internet for criminal activities such as counter fitting and piracy. With highly technical knowledge ‘Buzz Monitoring’ can help find out what people are searching for in a lot more depth than search engines can. They can monitor what people are actually doing and not what they say they are doing.

It goes to show how powerful the internet really is- if you try hard enough and look close enough you can find out a lot more than you initially might have thought.